Meta is also growing its subscription business with paid versions of Facebook, Instagram and WhatsApp, while testing more AI-focused offerings.
Meta is introducing paid subscription plans for Facebook, Instagram and WhatsApp as the company expands premium features and artificial intelligence offerings across its platforms.
Meta head of product Naomi Gleit announced the rollout in a video posted Wednesday, describing the subscriptions as part of a broader effort to offer enhanced tools across Meta’s apps and AI products.In the video, Gleit said, “We’re starting to offer Facebook Plus, Instagram Plus, WhatsApp Plus with additional features that our community already loves.”
Meta said Instagram Plus and Facebook Plus will cost $3.99 a month and WhatsApp Plus will cost $2.99 a month. The plans are expected to start rolling out globally in the weeks ahead.
Subscriptions feature platform-specific functionalities for customization, messaging and audience engagement. Instagram Plus subscribers will receive access to enhanced Story controls, audience insights, profile customization options, and additional profile pins.
Facebook Plus users will get better Story features, animated reactions and profile customisation tools. WhatsApp Plus comes with premium stickers, app themes, custom ringtones and enhanced pinned chat features.
Meta is also expanding subscription offerings related to artificial intelligence tools under a wider “Meta One” umbrella. The company said it plans to test AI-focused subscription tiers at $7.99 per month and $19.99 per month that provide expanded access to more compute-intensive AI features, including advanced reasoning capabilities and additional image and video generation tools.“We’re also trying out new subscription plans that provide premium features for those who want to get more out of our apps and AI glasses,” Gleit said.
Meta said it will initially test the AI-focused subscriptions in select international markets and will bundle premium features on Facebook, Instagram and WhatsApp.
